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May Is Older Americans’ Month and a Great Time to Engage this Savvy and Vibrant Demographic

This May marks the 58th anniversary of Older American’s Month and the launch of this year’s theme: Communities of Strength. Those age 60 and better are a vibrant, engaged demographic that has built strength and resilience through successes, failures, joys, and challenges. They are active, valued leaders and mentors within our business community and a force within society. And even as COVID-19 impacted this generation most adversely, the group’s important connections within their communities have played a vital role in their health and well-being. This older demographic commands attention and is changing the status quo.

When Older Americans Month was established in 1963 by President Kennedy, only 17 million Americans were 65 years and older. Today, there are an estimated 73 million baby boomers. And while many businesses mistakenly discount the economic impact of this group, they command purchasing power of more than $2 trillion, according to market research, and a net worth that’s nearly twice the national average, according to SuddenlySenior.com.

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