Changing Perceptions About Aging Means Changing the Words We Use

Carol Burnett once said: “Words, once they are printed, have a life of their own.”

Words matter. Words label and define us.

In the same way that none of us would expect to hear “old folks’ home” used today, so too do we hope to retire outdated expressions that no longer define the work we do or the population we serve.

Today’s older adults are redefining life after 50 with a renewed emphasis on the things that matter most. And we all should be right alongside them on the journey to what’s next, turning ordinary moments into extraordinary ones and changing the way we talk and label things in our industry, in order to break down long-held stereotypes.

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